January data is in.
This cut shows typical reach for LinkedIn accounts by follower size, based on ~50,000 posts published in January.
As a reference point: Accounts with 5,000–10,000 followers typically saw around ~800 impressions on a normal post.
These numbers describe what’s common, not what’s guaranteed. They’re a reference for orientation, not targets to chase.
The Shield Index
@TheShieldIndex / theshieldindex.com
Full breakdown
The full LinkedIn reach benchmarks for January 2026.
All 13 follower brackets — from 0–500 to 1M+. Breakout reach included (top 1%, the viral outliers). Engagement rates included.
More cuts from the January data coming.